Writing Article Resource Boxes That Get Results

Let's talk about your article resource box. In terms of their value for search engine marketing purposes, the resource box is more important than the article itself. Mess up the resource box, and the exercise is moot. The resource box is where you get to promote yourself AND where you get to place a link back to your web site.
Following are three criteria that your resource box must meet: 1. It should promote your business. 2. It should contain a call to action. 3. The resource box should contain a link that uses a relevant keyword.
If your resource box meets these criteria, it will help improve your search engine rankings and drive traffic to your site. Now let's look at a couple of examples to lock in my point.
Example of a Good Resource Box Johnson Tax Service helps small business keep more of their income by finding creative ways to reduce their taxes. Put the Johnson small business tax service to work for you today by visiting www[dot]Johnsontaxservice[dot]com. In this example, the words "small business tax service" would probably be hyperlinked to the company's web site. And as you see, it contains a call to action by asking the reader to put Johnson's tax service to work by visiting the company's web site.
Bad Resource Box Jack Jones has been analyzing stocks and making recommendations for 15 years. To learn more, visit www[dot]jackjones[dot]com. So what is wrong with this resource box? First off, lots of people analyze stocks and make recommendations, so what should I visit this person's web site? There is nothing that really compels the reader to do anything. However, strictly from a search engine perspective, there is a major problem, and that is no keyword link! The link in this example is the web site URL, which does not contain any keywords. From a search engine standpoint, having the link is good, but having a keyword in the link text is much better.
Sometimes in the link building process you don't have the opportunity to control what text is used in a link to your site, but article marketing is not one of those times. So make sure you use a keyword in the text of the link. Deep linking, or linking to pages other than the front page, is also another good use for your article resource boxes. Let's clarify with a specific example. Your web site sells old comic books, and a section of the site is divided into pages based on the company, such as a Marvel page and a DC page. If you want your web site to rank for a keyword like "vintage DC comics," you might have a better chance if you use your article marketing to create keyword links to the page on your site specifically about DC comics.
Hopefully you see now that writing your resource box is critical to receiving maximum benefit from your article marketing efforts and have a better understanding of how to do it correctly. It does take a little more time to write a good resource box, but it is well worth your time to go ahead and do the job right. Otherwise, all of your time will have been wasted.