If you want to be a super affiliate, you know that the name of the game is getting attention for your websites and for your work, but what's the best way to go about doing it? You are told time and time again that there is good money in articles and the amount of traffic and prestige that they can bring you, but what about what it takes to get them out there?
There are lots of would-be Internet tycoons out there who have a lot of articles fresh and ready to go, but why aren't they submitting them? The answers may surprise you, but now you have to figure out how article submission software is going to give you the answers that you need.
The first question that you may have is why you need to submit articles to directories at all. After all, why not just throw the articles up on your own site and call it done? While it would be easier if we could do that, the truth of the matter is that one of the best reasons why you would want to have articles up online at all is to make sure that you can take advantage of the back links. Essentially, every time that a page links to you without your linking back, it increases your rating with the search engines. If you can get enough pages linking to you in this fashion, you are going to get many more hits. When you write an article, make sure that you put up a bio box with your information and a link going back to your site.
Once you have the articles written, you will want to go submit them, but where do you want them to go? Although there are certainly a few enormous article directory sites out there, you will find that there are still a huge number of ones that your articles should be posted to. This is something that can mean a great deal to your business, and making sure that your articles are there should be your number one priority. However, with all the article directories that you need to submit to as well as all of the articles that you have to submit, it can easily become overwhelming how much you need to do! There is a lot of information that needs to get typed in over and over again, and you may find yourself wondering why no one has automated the process yet.
Luckily, lots of people have seen this issue and realized that automation needed to occur. When you pick up some good article submission software, you simply need to enter in the article, and it will automatically submit it to a number of different places with the simple click of a button. When you first get the software, you'll put in things like your bio box or other pertinent information, but after that, you will simply need to upload the article and push enter.
Saturday, March 28, 2009
Wednesday, March 25, 2009
Increase Your Google Page Rank Through Article Marketing
A little over twenty years ago, while I was still in college, I took up employment at a collection agency. Yes I was a bill collector, or as they titled me, a professional claims adjuster. Their title sounded less intimidating and more professional I guess. As a collector you were responsible each month for collecting a certain amount of money from people that owed your client. We worked with a computer system that let each collector check their accounts to see exactly how much money they had collected for a given month.
Most of the time you knew how much you had collected up to a certain date based on phone calls you made, payments over the phone and so on. But there were those times when you would check your account and notice a payment was posted for a person you had never even talked to. We had a term for this when it happened, called "pennies from heaven". What this meant was you received money towards your quota without having to do any work to get it. It's as if the payment was dropped out of "heaven", hence the term, "pennies from heaven".
The Google Page Rank, PR for short, and Google search results work in a similar fashion. The higher PR your website is the closer to the top of the search listings your site will appear for keywords that people search on. When a visitor is able to get to your site via a Google search result I consider that a "penny from heaven". I do so because you were able to get a visitor without having to spend any money on advertising or marketing to do it.
The key to obtaining more "pennies from heaven" is to increase your website's PR. The PR is a number based system starting at zero (the lowest you can be rated) to ten (the highest you can be rated). Google takes into account various factors that add to the increase of your PR, but looks most favorably upon one way links.
One way links are links that are posted on another website that point back to yours. Sure you could contact a website and ask them to post a link to your site on theirs but the chances of them of actually doing it without asking for something in return are slim and none. What if I told you not only can you get a website to post your link on theirs without having to do anything for them, but they will do it happily, gladly and do it with a smile?
The fact is that is what article marketing does. You write an informational and educational article on a subject that is related to what your website is about and you post that article on various article directories. Bloggers and other website owners looking for content for their own sites visit these article directories find your article and post it on their own website complete with a link back to your website. They are happy because they are providing fresh, quality content for their visitors and you are happy because you are getting that one way link back to your website. It is a win-win for everybody.
To get started you should write an article related to the content of your website. It should also be educational such as tips and tricks that readers of your article can use. Your article should be about 450 to 800 words in length. Once your article has been completed, do a Google search on the words "article directory". Find a few that are appealing to you, create a free account and submit your article. Now all you have to do is repeat this process on a daily basis and your Google PR should increase in no time.
Just keep in mind that Google indexes websites about every four to six months, so if you see no change in your PR, do not despair, it will go up. Then once it does go up it won't be too long after that pennies of your own will be dropping from heaven.
Most of the time you knew how much you had collected up to a certain date based on phone calls you made, payments over the phone and so on. But there were those times when you would check your account and notice a payment was posted for a person you had never even talked to. We had a term for this when it happened, called "pennies from heaven". What this meant was you received money towards your quota without having to do any work to get it. It's as if the payment was dropped out of "heaven", hence the term, "pennies from heaven".
The Google Page Rank, PR for short, and Google search results work in a similar fashion. The higher PR your website is the closer to the top of the search listings your site will appear for keywords that people search on. When a visitor is able to get to your site via a Google search result I consider that a "penny from heaven". I do so because you were able to get a visitor without having to spend any money on advertising or marketing to do it.
The key to obtaining more "pennies from heaven" is to increase your website's PR. The PR is a number based system starting at zero (the lowest you can be rated) to ten (the highest you can be rated). Google takes into account various factors that add to the increase of your PR, but looks most favorably upon one way links.
One way links are links that are posted on another website that point back to yours. Sure you could contact a website and ask them to post a link to your site on theirs but the chances of them of actually doing it without asking for something in return are slim and none. What if I told you not only can you get a website to post your link on theirs without having to do anything for them, but they will do it happily, gladly and do it with a smile?
The fact is that is what article marketing does. You write an informational and educational article on a subject that is related to what your website is about and you post that article on various article directories. Bloggers and other website owners looking for content for their own sites visit these article directories find your article and post it on their own website complete with a link back to your website. They are happy because they are providing fresh, quality content for their visitors and you are happy because you are getting that one way link back to your website. It is a win-win for everybody.
To get started you should write an article related to the content of your website. It should also be educational such as tips and tricks that readers of your article can use. Your article should be about 450 to 800 words in length. Once your article has been completed, do a Google search on the words "article directory". Find a few that are appealing to you, create a free account and submit your article. Now all you have to do is repeat this process on a daily basis and your Google PR should increase in no time.
Just keep in mind that Google indexes websites about every four to six months, so if you see no change in your PR, do not despair, it will go up. Then once it does go up it won't be too long after that pennies of your own will be dropping from heaven.
Tuesday, March 17, 2009
Writing an Article - Captivating Secrets to Promote Your Online Business
Article promotion campaigns are beneficial and prove to be successful when you know how to write an article, which is impressive, informative and persuasive and convincing. Writing is the
most important task and it needs to be done with a lot of focus and skill. There are various formats in which articles are usually written but for effective article promotion campaigns, a writer has to be proficient in the art of writing an article in the most popular and well read formats. The format that you choose to write your article should be enticing and must be able to attract readers far better than other articles in business.
With years of experience in article promotion activities, I have come to the conclusion that the best format is that of a point form or list article. This kind of article lists clearly the information required in a precise, comprehensive
and chronological fashion with absolutely no scope of ambiguity for the reader. When content is presented in such a clear cut manner, people tend to spend more time to read the article through and through and thus understand a great deal about the products and services that you have to offer to them. Some basic steps that will help you create your article in this manner are:
1. Choose appealing, inspirational, instructional or factual titles for your articles.
2. Choose a minimum of five topics that you intent to list in your article.
3. Commence with writing the body of the article and explain the listed points in two or three sentences each to give your readers an in-depth idea about the points listed.
4. Ensure to incorporate an introduction and conclusion when writing an article as it gives a complete picture and reflects good presentation skills of the writer.
most important task and it needs to be done with a lot of focus and skill. There are various formats in which articles are usually written but for effective article promotion campaigns, a writer has to be proficient in the art of writing an article in the most popular and well read formats. The format that you choose to write your article should be enticing and must be able to attract readers far better than other articles in business.
With years of experience in article promotion activities, I have come to the conclusion that the best format is that of a point form or list article. This kind of article lists clearly the information required in a precise, comprehensive
and chronological fashion with absolutely no scope of ambiguity for the reader. When content is presented in such a clear cut manner, people tend to spend more time to read the article through and through and thus understand a great deal about the products and services that you have to offer to them. Some basic steps that will help you create your article in this manner are:
1. Choose appealing, inspirational, instructional or factual titles for your articles.
2. Choose a minimum of five topics that you intent to list in your article.
3. Commence with writing the body of the article and explain the listed points in two or three sentences each to give your readers an in-depth idea about the points listed.
4. Ensure to incorporate an introduction and conclusion when writing an article as it gives a complete picture and reflects good presentation skills of the writer.
Friday, March 13, 2009
Empowering Your Internet Marketing by Means of Article Marketing
If you are an aspiring Internet entrepreneur and have organized a fine business opportunity that can benefit the masses in this crumbling economy, then you have a lot of work ahead of you in bringing that opportunity to the spotlight and acquiring leads and subscribers to fuel your business and earn residual income.
Internet marketing is by no means a method that can give you sales and revenue overnight. If your business domain and web site are brand new, then you should be expecting some success after a few weeks to a few months of marketing efforts. The time it takes depends on your consistency in marketing and the opportunity itself. Still your marketing skills play an important role to the success of any Internet entrepreneur.
Internet entrepreneurs that want quick results may want to consider article marketing because it is simple to do, it can give you organic traffic, and it can answer a lot of questions that may revolve around people's minds if ever they are hesitant in joining your business opportunity. Articles can also add legitimacy to your online business and can be used as resource links that you can send to people who ask questions where the answers lie in the articles you made.
Before starting an article for Internet entrepreneur usage, first think about where your articles will be posted. If you are thinking of posting these articles into your site, then you can use any format you like and that's also a good way in getting your site better indexed. Posting the same articles in other directories also help get more traffic as people often hang out in the article directories looking for a good online opportunity. However, most of these sites have rules and guidelines, so understand the rules so that you can create a single article that fits both your website and the article directory.
If you as an internet Entrepreneur have no writing background, you can always hire someone to do it or join a ghostwriting service and pay for articles on a subscription basis. If you plan on doing it independently, make sure that your articles are well-written without grammar and spelling deficiencies and remain tied to the topic.
It also helps to make a good title using certain keyword phrases and apply them to your sub headers as well. Keyword sprinkling is a good way of getting your article on the search engine map. Just make sure your article makes sense and you should be fine. Remember to put a link to the website you are promoting at the end of the article so people can click on it to get more information.
Once your article is finished, proofread and check for any errors before submission. You can also put it under a plagiarism check in case you may unintentionally used phrases that are used by other articles. Keeping your article original is important for getting attention sales and traffic and avoiding trouble from rivals.
After your article is submitted or uploaded, it should stay there forever providing that it complies with all the rules. You can then proceed to making more articles to further improve your search engine ranking and gain more exposure to your website.
Internet marketing is by no means a method that can give you sales and revenue overnight. If your business domain and web site are brand new, then you should be expecting some success after a few weeks to a few months of marketing efforts. The time it takes depends on your consistency in marketing and the opportunity itself. Still your marketing skills play an important role to the success of any Internet entrepreneur.
Internet entrepreneurs that want quick results may want to consider article marketing because it is simple to do, it can give you organic traffic, and it can answer a lot of questions that may revolve around people's minds if ever they are hesitant in joining your business opportunity. Articles can also add legitimacy to your online business and can be used as resource links that you can send to people who ask questions where the answers lie in the articles you made.
Before starting an article for Internet entrepreneur usage, first think about where your articles will be posted. If you are thinking of posting these articles into your site, then you can use any format you like and that's also a good way in getting your site better indexed. Posting the same articles in other directories also help get more traffic as people often hang out in the article directories looking for a good online opportunity. However, most of these sites have rules and guidelines, so understand the rules so that you can create a single article that fits both your website and the article directory.
If you as an internet Entrepreneur have no writing background, you can always hire someone to do it or join a ghostwriting service and pay for articles on a subscription basis. If you plan on doing it independently, make sure that your articles are well-written without grammar and spelling deficiencies and remain tied to the topic.
It also helps to make a good title using certain keyword phrases and apply them to your sub headers as well. Keyword sprinkling is a good way of getting your article on the search engine map. Just make sure your article makes sense and you should be fine. Remember to put a link to the website you are promoting at the end of the article so people can click on it to get more information.
Once your article is finished, proofread and check for any errors before submission. You can also put it under a plagiarism check in case you may unintentionally used phrases that are used by other articles. Keeping your article original is important for getting attention sales and traffic and avoiding trouble from rivals.
After your article is submitted or uploaded, it should stay there forever providing that it complies with all the rules. You can then proceed to making more articles to further improve your search engine ranking and gain more exposure to your website.
Thursday, March 12, 2009
Directory Submission Guidelines
One of the most important ways to survive an online business is to have better search engine visibility. If your site has a good ranking within the search results, then you will have better visibility. So how can you maintain a better ranking within the search results to get competitive advantage?
The sites that link to your site can help you have better search engine positioning. One of the easiest ways to gain back links is directories. There many free directories available online that accepts URL submissions. But some can argue that the links within the directories have no effect to your search engine rankings. Directories can provide two types of benefits to your website:
It will help your site to get indexed more quickly. Also one way links from the directories can help your rankings. Although they won't offer a great value as a natural link from another site, they can add some value to your external link count.
You can also get some traffic from directories. The traffic from directories may not be a major source of traffic but, still you can get some form of traffic from directories.
There are few things you need to consider, when you submit your site to directories:
Use variations of titles. Different variations can give better results, when it comes to search engine rankings.
Use variations of description. Again, this will affect your rankings much better.
Don't submit to all directories at once. These can perceived as sudden link building by the search engines, and they can panelise you for it. So, submit to maximum 100 directories per day.
Use good description and title for your site. Don't just fill the title and description with keyword. Use a logical title and description.
Include your keywords within description and the title. But make sure to pay attention to previous point that is mentioned.
Submit to correct category.
If you follow these guidelines you will have better chance to get accepted by the directories that you submitted. Also, these links will be a lifetime links as you do not require submitting again and again.
The sites that link to your site can help you have better search engine positioning. One of the easiest ways to gain back links is directories. There many free directories available online that accepts URL submissions. But some can argue that the links within the directories have no effect to your search engine rankings. Directories can provide two types of benefits to your website:
It will help your site to get indexed more quickly. Also one way links from the directories can help your rankings. Although they won't offer a great value as a natural link from another site, they can add some value to your external link count.
You can also get some traffic from directories. The traffic from directories may not be a major source of traffic but, still you can get some form of traffic from directories.
There are few things you need to consider, when you submit your site to directories:
Use variations of titles. Different variations can give better results, when it comes to search engine rankings.
Use variations of description. Again, this will affect your rankings much better.
Don't submit to all directories at once. These can perceived as sudden link building by the search engines, and they can panelise you for it. So, submit to maximum 100 directories per day.
Use good description and title for your site. Don't just fill the title and description with keyword. Use a logical title and description.
Include your keywords within description and the title. But make sure to pay attention to previous point that is mentioned.
Submit to correct category.
If you follow these guidelines you will have better chance to get accepted by the directories that you submitted. Also, these links will be a lifetime links as you do not require submitting again and again.
Wednesday, March 11, 2009
Why Article Marketing is So Important For Any Home Business
As is often touted on blogs and other online magazines, content is king. The better your articles, the better they will be at marketing your business. There are several reasons that good article marketing is important for home businesses.
Getting the Word Out
When you first start up your own home business, it can be very hard to get noticed. How do you let your community know you're out there? How can you compete with more established businesses that already have a foothold on the internet?
Article marketing can solve these problems. This is a great way to get the word out not just about your business, but about you as the owner as well. Through article marketing, you can gain wide recognition for your home business.
More Traffic to Your Website
Fledgling websites get very little web traffic at first. This is mostly due to a lack of other web pages linking directly to your site. Solve this by linking to your own website through article marketing. If a potential customer finds the article, there is a high chance that they will click through to your site's main page.
The more links you have, the more Google will feature you in searches. As a search engine, it judges websites based on how many other sites link to it. By spreading around many different articles, you can increase your showing on Google and other search engines.
Establish Yourself as an Expert
Article marketing isn't just about building traffic, although it definitely helps with that. This system can also build you and your company up as experts in your field. Write articles that have valuable information related to your business. For instance, if you have your own house cleaning business, you could write about how house cleaners can save the home owner time and money. Your article options are limitless.
When you are seen as an expert of your field, this helps gain trust from prospective clients and customers. They will think of your company when they want someone to do the job right. In the past, it was hard to gain a reputation as an expert. It took countless years and tons of money, but now, it's an easy job with article marketing. It can grow a brand new business into a money-making enterprise in a very short time.
Submitting this information to article directories is easy. Most of the article marketing websites are free, so it won't add any cost to you. Since it is easy, affordable, and can help your business, there really is no reason why you shouldn't start marketing your home business this way. Even five short articles spread out through different directories can do a world of good.
Getting the Word Out
When you first start up your own home business, it can be very hard to get noticed. How do you let your community know you're out there? How can you compete with more established businesses that already have a foothold on the internet?
Article marketing can solve these problems. This is a great way to get the word out not just about your business, but about you as the owner as well. Through article marketing, you can gain wide recognition for your home business.
More Traffic to Your Website
Fledgling websites get very little web traffic at first. This is mostly due to a lack of other web pages linking directly to your site. Solve this by linking to your own website through article marketing. If a potential customer finds the article, there is a high chance that they will click through to your site's main page.
The more links you have, the more Google will feature you in searches. As a search engine, it judges websites based on how many other sites link to it. By spreading around many different articles, you can increase your showing on Google and other search engines.
Establish Yourself as an Expert
Article marketing isn't just about building traffic, although it definitely helps with that. This system can also build you and your company up as experts in your field. Write articles that have valuable information related to your business. For instance, if you have your own house cleaning business, you could write about how house cleaners can save the home owner time and money. Your article options are limitless.
When you are seen as an expert of your field, this helps gain trust from prospective clients and customers. They will think of your company when they want someone to do the job right. In the past, it was hard to gain a reputation as an expert. It took countless years and tons of money, but now, it's an easy job with article marketing. It can grow a brand new business into a money-making enterprise in a very short time.
Submitting this information to article directories is easy. Most of the article marketing websites are free, so it won't add any cost to you. Since it is easy, affordable, and can help your business, there really is no reason why you shouldn't start marketing your home business this way. Even five short articles spread out through different directories can do a world of good.
Saturday, March 7, 2009
Is Writing Articles the Only Way to Succeed Online?
Certainly not!
Many different ways exist to succeed with an online business. All of them will require a learning curve to use properly and effectively.
1 - Online Advertising
Traditional advertising still exists. There are many owners of websites who would be more than willing to sell you space on their site for your own site's promotion.
You will need to learn how to determine the value of this kind of advertising. How much traffic is generated? What kind of traffic is generated? Does the traffic convert to sales? Is it worth the money being spent?
2 - Online and Offline Word of Mouth
This is basically a free form of advertising. The concept is simple, if you know enough people and tell them, they in turn tell others and so forth. Before long many people are checking out your website.
Another similar technique which is an electronic method of spreading the word is thru the use of forums. You must be careful with this technique however, as it may be considered spam by many forum moderators and / or viewed negatively by forum members.
Many website forums offer sections specifically for advertising. They may charge a price, but it is usually not very high.
3 - Pay per Click
Many online businesses are extremely successful using pay per click campaigns with the search engines. Traffic can be nearly instantaneous and depending on the campaign large amounts of traffic can be generated.
This again is another technique you need to learn and understand before attempting. If not done properly it could possibly be one of the quickest ways to max out a credit card with no return on investment.
4 - Email Opt-In Lists
Many online entrepreneurs would say this is the only way to succeed online. They will give away products or information simply by having the visitor add their email address to their "electronic list" using a website form and then confirmed by the visitor via their email address, otherwise known as opt-in.
The idea is that once their email is on the "list", newsletters can be sent out many times with links to products they are selling. With this technique the visitor could possibly be sold many different products earning the online business owner far more income than only one initial product sale might produce.
Indeed, there are many success stories with this online business model. For it to succeed you need to have a large list of subscribers, good sales copywriting and products for resale.
5 - A Good Linking Strategy
It has been said that the links between different websites form the back bone of the internet. Search engines value links highly, especially one way links, and rank sites higher in their results which have a large number of links.
Website owner, naturally, figured this out and took advantage of it to gain increased exposure to their website. They participated in a form of linking called "reciprocal linking". They would ask a different website owner to add a link for them and in return they would link back.
This linking strategy worked for a while, but soon the search engines caught on and filtered this "fabricated" linking out, resulting in many site owners losing traffic.
Linking with relevant sites can still produce much traffic. It does again require a learning curve on how to do it properly and how to be rewarded from the search engines in terms of search results ranking. It also requires time for this method to work to its full potential.
People have succeeded in many other ways including blogging, free publicity and even by printing their website in various locations offline.
Articles are typically associated with online success from the phrase "Content Is King!" For many websites and users it is hard to beat the value of articles with the content they provide.
Many people are looking for information. They are not ready to spend money. However, capturing their attention by giving them the information they are looking for helps to draw them in and prepare them to spend their money.
Many different ways exist to succeed with an online business. All of them will require a learning curve to use properly and effectively.
1 - Online Advertising
Traditional advertising still exists. There are many owners of websites who would be more than willing to sell you space on their site for your own site's promotion.
You will need to learn how to determine the value of this kind of advertising. How much traffic is generated? What kind of traffic is generated? Does the traffic convert to sales? Is it worth the money being spent?
2 - Online and Offline Word of Mouth
This is basically a free form of advertising. The concept is simple, if you know enough people and tell them, they in turn tell others and so forth. Before long many people are checking out your website.
Another similar technique which is an electronic method of spreading the word is thru the use of forums. You must be careful with this technique however, as it may be considered spam by many forum moderators and / or viewed negatively by forum members.
Many website forums offer sections specifically for advertising. They may charge a price, but it is usually not very high.
3 - Pay per Click
Many online businesses are extremely successful using pay per click campaigns with the search engines. Traffic can be nearly instantaneous and depending on the campaign large amounts of traffic can be generated.
This again is another technique you need to learn and understand before attempting. If not done properly it could possibly be one of the quickest ways to max out a credit card with no return on investment.
4 - Email Opt-In Lists
Many online entrepreneurs would say this is the only way to succeed online. They will give away products or information simply by having the visitor add their email address to their "electronic list" using a website form and then confirmed by the visitor via their email address, otherwise known as opt-in.
The idea is that once their email is on the "list", newsletters can be sent out many times with links to products they are selling. With this technique the visitor could possibly be sold many different products earning the online business owner far more income than only one initial product sale might produce.
Indeed, there are many success stories with this online business model. For it to succeed you need to have a large list of subscribers, good sales copywriting and products for resale.
5 - A Good Linking Strategy
It has been said that the links between different websites form the back bone of the internet. Search engines value links highly, especially one way links, and rank sites higher in their results which have a large number of links.
Website owner, naturally, figured this out and took advantage of it to gain increased exposure to their website. They participated in a form of linking called "reciprocal linking". They would ask a different website owner to add a link for them and in return they would link back.
This linking strategy worked for a while, but soon the search engines caught on and filtered this "fabricated" linking out, resulting in many site owners losing traffic.
Linking with relevant sites can still produce much traffic. It does again require a learning curve on how to do it properly and how to be rewarded from the search engines in terms of search results ranking. It also requires time for this method to work to its full potential.
People have succeeded in many other ways including blogging, free publicity and even by printing their website in various locations offline.
Articles are typically associated with online success from the phrase "Content Is King!" For many websites and users it is hard to beat the value of articles with the content they provide.
Many people are looking for information. They are not ready to spend money. However, capturing their attention by giving them the information they are looking for helps to draw them in and prepare them to spend their money.
Writing Article Resource Boxes That Get Results
Let's talk about your article resource box. In terms of their value for search engine marketing purposes, the resource box is more important than the article itself. Mess up the resource box, and the exercise is moot. The resource box is where you get to promote yourself AND where you get to place a link back to your web site.
Following are three criteria that your resource box must meet: 1. It should promote your business. 2. It should contain a call to action. 3. The resource box should contain a link that uses a relevant keyword.
If your resource box meets these criteria, it will help improve your search engine rankings and drive traffic to your site. Now let's look at a couple of examples to lock in my point.
Example of a Good Resource Box Johnson Tax Service helps small business keep more of their income by finding creative ways to reduce their taxes. Put the Johnson small business tax service to work for you today by visiting www[dot]Johnsontaxservice[dot]com. In this example, the words "small business tax service" would probably be hyperlinked to the company's web site. And as you see, it contains a call to action by asking the reader to put Johnson's tax service to work by visiting the company's web site.
Bad Resource Box Jack Jones has been analyzing stocks and making recommendations for 15 years. To learn more, visit www[dot]jackjones[dot]com. So what is wrong with this resource box? First off, lots of people analyze stocks and make recommendations, so what should I visit this person's web site? There is nothing that really compels the reader to do anything. However, strictly from a search engine perspective, there is a major problem, and that is no keyword link! The link in this example is the web site URL, which does not contain any keywords. From a search engine standpoint, having the link is good, but having a keyword in the link text is much better.
Sometimes in the link building process you don't have the opportunity to control what text is used in a link to your site, but article marketing is not one of those times. So make sure you use a keyword in the text of the link. Deep linking, or linking to pages other than the front page, is also another good use for your article resource boxes. Let's clarify with a specific example. Your web site sells old comic books, and a section of the site is divided into pages based on the company, such as a Marvel page and a DC page. If you want your web site to rank for a keyword like "vintage DC comics," you might have a better chance if you use your article marketing to create keyword links to the page on your site specifically about DC comics.
Hopefully you see now that writing your resource box is critical to receiving maximum benefit from your article marketing efforts and have a better understanding of how to do it correctly. It does take a little more time to write a good resource box, but it is well worth your time to go ahead and do the job right. Otherwise, all of your time will have been wasted.
Following are three criteria that your resource box must meet: 1. It should promote your business. 2. It should contain a call to action. 3. The resource box should contain a link that uses a relevant keyword.
If your resource box meets these criteria, it will help improve your search engine rankings and drive traffic to your site. Now let's look at a couple of examples to lock in my point.
Example of a Good Resource Box Johnson Tax Service helps small business keep more of their income by finding creative ways to reduce their taxes. Put the Johnson small business tax service to work for you today by visiting www[dot]Johnsontaxservice[dot]com. In this example, the words "small business tax service" would probably be hyperlinked to the company's web site. And as you see, it contains a call to action by asking the reader to put Johnson's tax service to work by visiting the company's web site.
Bad Resource Box Jack Jones has been analyzing stocks and making recommendations for 15 years. To learn more, visit www[dot]jackjones[dot]com. So what is wrong with this resource box? First off, lots of people analyze stocks and make recommendations, so what should I visit this person's web site? There is nothing that really compels the reader to do anything. However, strictly from a search engine perspective, there is a major problem, and that is no keyword link! The link in this example is the web site URL, which does not contain any keywords. From a search engine standpoint, having the link is good, but having a keyword in the link text is much better.
Sometimes in the link building process you don't have the opportunity to control what text is used in a link to your site, but article marketing is not one of those times. So make sure you use a keyword in the text of the link. Deep linking, or linking to pages other than the front page, is also another good use for your article resource boxes. Let's clarify with a specific example. Your web site sells old comic books, and a section of the site is divided into pages based on the company, such as a Marvel page and a DC page. If you want your web site to rank for a keyword like "vintage DC comics," you might have a better chance if you use your article marketing to create keyword links to the page on your site specifically about DC comics.
Hopefully you see now that writing your resource box is critical to receiving maximum benefit from your article marketing efforts and have a better understanding of how to do it correctly. It does take a little more time to write a good resource box, but it is well worth your time to go ahead and do the job right. Otherwise, all of your time will have been wasted.
Friday, March 6, 2009
7 Article Marketing Mistakes to Avoid
Is article marketing part of your internet marketing strategy? If not you may want to consider introducing it into your current marketing mix. This method of advertising has proven it resilience over time as an effective means in which to promote your business, product or cause.
Although it does take a little more effort than many other forms of online advertising, writing articles for promotional purposes has it advantages. To make the most out of your article writing efforts however you'll need to be aware of certain pitfalls that will negatively impact your results.
Here are 7 mistakes you'll want to avoid that could minimize or extinguish the otherwise positive affects of a well written article.
FOCUSING ON QUANTITY OVER QUALITY
It is true that the more articles you submit the greater exposure you can expect. However remember your intentions when you submit articles are to get people to read, enjoy, and benefit from the content of your article.
By attempting to 'smother' the internet with as many articles as possible you run the risk of 'authoring' lower quality content. This will result in fewer people reading your articles.
When you submit articles you want to be sure your content is something you are proud to be associated with. If it is then you should be able to expect readers will enjoy it also.
DON'T OVERLOOK YOUR RESOURCE BOX
The resource box of your article is the only chance you have to introduce yourself and whatever you're promoting to the reader. Take care in being descriptive and also compelling to the reader. You don't want to mislead them but you do want to encourage them to click thru to your site. Tell them why they should or what's in it for them. Oh and yeah, be as brief as possible.
SUBMIT ARTICLES CONSISTENTLY
Writing articles when the mood strikes you will likely lead to an inconsistency in your submissions. If article writing for promotional purposes is what you choose to do then you must stick with it. It is the combination of both the quality of your article and the consistency of your submissions that will reap you the greatest benefits.
MAINTAIN YOUR COMMITMENT
As I said in the previous section you must stick with it. When you submit articles do not expect overnight results. It will take a little time for your articles to get published and then read. You need to build momentum first and then the expected benefits will start to show in terms of traffic.
Adopting article writing as part of your marketing strategy is a commitment of sorts. In other words for it to work you must work at it. By quitting prematurely due to a 'perceived' lack of results you are wasting all the effort you have already invested in your article writing campaign.
FOCUS ON TARGET MARKETING
Don't overlook your ability to attract highly targeted traffic to your site with your article submissions. A great advantage when your write an article is you can choose who you are writing it for. If your intentions are to generate targeted traffic to your website then you need to write an article that would appeal to the 'profile' of the type of traffic you want visiting your site to begin with.
This type of traffic will result in higher conversions making your writing efforts that much more effective.
USEFUL CONTENT vs. SALES COPY
The content of your article is intended to entertain, inform or provoke the thoughts of the reader. By lacing your articles with sales pitches or self promotional jargon you will only succeed in turning the reader away. Besides there are NOT many article directories that will allow this in the first place. This type of online advertising, as we discussed earlier, is allowed ONLY in your resource box.
KEYWORD USE
The proper use of keywords within your article will in fact make it easier to locate for people who search about the content you have written. JUST DON'T OVER DO IT! Select those keywords most appropriate for the content of your article and use them where they 'fit' most naturally into the body of your article. You're writing articles to be read by readers and not ranked by search engines.
If you are currently using article marketing as part of you marketing mix or intend to do so in the future be consistent and patient with your efforts. By paying attention to the 'minor' details you'll significantly increase the benefits you receive. The best part is these benefits can last well into the future for you and your business.
T.J Philpott is an author and Internet entrepreneur based out of North Carolina.
Although it does take a little more effort than many other forms of online advertising, writing articles for promotional purposes has it advantages. To make the most out of your article writing efforts however you'll need to be aware of certain pitfalls that will negatively impact your results.
Here are 7 mistakes you'll want to avoid that could minimize or extinguish the otherwise positive affects of a well written article.
FOCUSING ON QUANTITY OVER QUALITY
It is true that the more articles you submit the greater exposure you can expect. However remember your intentions when you submit articles are to get people to read, enjoy, and benefit from the content of your article.
By attempting to 'smother' the internet with as many articles as possible you run the risk of 'authoring' lower quality content. This will result in fewer people reading your articles.
When you submit articles you want to be sure your content is something you are proud to be associated with. If it is then you should be able to expect readers will enjoy it also.
DON'T OVERLOOK YOUR RESOURCE BOX
The resource box of your article is the only chance you have to introduce yourself and whatever you're promoting to the reader. Take care in being descriptive and also compelling to the reader. You don't want to mislead them but you do want to encourage them to click thru to your site. Tell them why they should or what's in it for them. Oh and yeah, be as brief as possible.
SUBMIT ARTICLES CONSISTENTLY
Writing articles when the mood strikes you will likely lead to an inconsistency in your submissions. If article writing for promotional purposes is what you choose to do then you must stick with it. It is the combination of both the quality of your article and the consistency of your submissions that will reap you the greatest benefits.
MAINTAIN YOUR COMMITMENT
As I said in the previous section you must stick with it. When you submit articles do not expect overnight results. It will take a little time for your articles to get published and then read. You need to build momentum first and then the expected benefits will start to show in terms of traffic.
Adopting article writing as part of your marketing strategy is a commitment of sorts. In other words for it to work you must work at it. By quitting prematurely due to a 'perceived' lack of results you are wasting all the effort you have already invested in your article writing campaign.
FOCUS ON TARGET MARKETING
Don't overlook your ability to attract highly targeted traffic to your site with your article submissions. A great advantage when your write an article is you can choose who you are writing it for. If your intentions are to generate targeted traffic to your website then you need to write an article that would appeal to the 'profile' of the type of traffic you want visiting your site to begin with.
This type of traffic will result in higher conversions making your writing efforts that much more effective.
USEFUL CONTENT vs. SALES COPY
The content of your article is intended to entertain, inform or provoke the thoughts of the reader. By lacing your articles with sales pitches or self promotional jargon you will only succeed in turning the reader away. Besides there are NOT many article directories that will allow this in the first place. This type of online advertising, as we discussed earlier, is allowed ONLY in your resource box.
KEYWORD USE
The proper use of keywords within your article will in fact make it easier to locate for people who search about the content you have written. JUST DON'T OVER DO IT! Select those keywords most appropriate for the content of your article and use them where they 'fit' most naturally into the body of your article. You're writing articles to be read by readers and not ranked by search engines.
If you are currently using article marketing as part of you marketing mix or intend to do so in the future be consistent and patient with your efforts. By paying attention to the 'minor' details you'll significantly increase the benefits you receive. The best part is these benefits can last well into the future for you and your business.
T.J Philpott is an author and Internet entrepreneur based out of North Carolina.
Thursday, March 5, 2009
Puranic Encyclopaedia by Vettam Mani
The Puranas and great Epics – the Ramayana and the Mahabharata, have for centuries profoundly influenced Indian and life and culture. The various episodes therein are of very great significance. Sages and saints who wrote them were gifted with the rare power of anticipation of events to occur. A study of Epics, Puranas kindles hope in a person to hold up to God’s feet and obtain his guidance and help to enjoy a smooth journey through life. But it is to be noted that the great eighteen Mahapuranas alone consist of 3,71,000 Sanskrit verses approximately. The Epics Ramayana and Mahabharata consist of 24000 and one lakh Sanskrit verses respectively.
To go through in to such a vast ocean of knowledge is not possible for a knowledge seeker or a layman. Hence Vettam Mani’s Puranic Encyclopaedia is a boon to all the people of the world. It took him five years for him to compile this great encyclopaedia. To provide such a comprehensive and well-nigh exhaustive book of study and reference with regard to episodes, incidents, characters occurring in the many Puranas and such other work in Sanskrit are a monumental task.Vettam Mani has successfully achieved his goal.
The book in A4 size runs to 921 pages. All the subjects are arranged alphabetically. Culling out various facts from different Puranas, each subject is justified fully for its contents. Deep, extensive and exhaustive study, patient and untiring research are so very patent on every page of the book. Starting from ‘A’ one may go in for any subject he wants to refer to. Arjuna, Abhimanyu, Brahma, Cyavana, Dhanurveda, Drona, Duryodhana, Ekavira, Ganapati,Hariscandra,Iravan, Jambavan ,Rama, Krishna, Viswamitra, Vyasa etc. The book covers well over 6000 topics. This is a must for all the libraries of the world.Every lover of learning and knowledge everywhere owes an eternal debt of gratitude to the compiler Vettam Mani.
To go through in to such a vast ocean of knowledge is not possible for a knowledge seeker or a layman. Hence Vettam Mani’s Puranic Encyclopaedia is a boon to all the people of the world. It took him five years for him to compile this great encyclopaedia. To provide such a comprehensive and well-nigh exhaustive book of study and reference with regard to episodes, incidents, characters occurring in the many Puranas and such other work in Sanskrit are a monumental task.Vettam Mani has successfully achieved his goal.
The book in A4 size runs to 921 pages. All the subjects are arranged alphabetically. Culling out various facts from different Puranas, each subject is justified fully for its contents. Deep, extensive and exhaustive study, patient and untiring research are so very patent on every page of the book. Starting from ‘A’ one may go in for any subject he wants to refer to. Arjuna, Abhimanyu, Brahma, Cyavana, Dhanurveda, Drona, Duryodhana, Ekavira, Ganapati,Hariscandra,Iravan, Jambavan ,Rama, Krishna, Viswamitra, Vyasa etc. The book covers well over 6000 topics. This is a must for all the libraries of the world.Every lover of learning and knowledge everywhere owes an eternal debt of gratitude to the compiler Vettam Mani.
Tuesday, March 3, 2009
The Review of Article Marketing Domination E-book
Article Marketing Domination is one eBook no article marketer should be without. Of all the eBooks on article marketing that you can find all over the web, this is just about the only one that offers the premier quality all article marketers seek, towards their personal financial success. Read a full review of this ebook.
We all have to thank Joshua Spaulding for the unique eBook known as Article Marketing Domination. The eBook itself gives emphasis on the advanced strategies that will surely take any article marketer several huge steps towards financial success. For more details you can visit:- www.profit-pulling-ebooks.com The CEO of article marketing guru company known as Spaulding Marketing Inc. This is an Internet marketing firm that focuses on the provision of marketing services to all small business owners who dream of becoming big in their chosen fields.
There are several superb things about the eBook that are worth mentioning. When it comes to article marketing, keep in mind that the biggest reason why anyone will read your article is for information that will help them. So make sure you include some helpful information and minimize the amount of fluff or padding which is often used to maximize the word count. Once your article is written they will distribute the article for you across thousands of websites across the Internet. By the time you have written and had ten or so articles distributed you will see a huge increase in your backlinks and traffic will build as your website begins to be noted as an authority site by leading search engines.
The first great thing is the authors biography. When you read this portion of the eBook, you will surely be amazed at the biography of Mr. Joshua Spaulding. Spauldings experience in the field of article marketing is more than sufficient to show you just how much of a help his eBook will be to you.
The second great thing is the things Spaulding deems that any article marketer should know. The one thing you can rely on his marketing plans and schemes is the fact that they paid off really well for him. If these brought Spaulding much success, then there is no way that these would not bring you success as well. Just pay attention to the things that you ought to know based on Spauldings personal experiences, and you will definitely notice significant improvement soon enough.
The third great thing concerns the tips on effective article creation and distribution. Article marketing cannot be successful without these at all. For more details you can visit :- www.ebook-creation-toolkit.com You need to employ foolproof tactics in creating and distributing your articles. Remember that unique content is essential when you create your articles. Constant update is also vital. All the tips you need for effective article creation and distribution are discussed in the Article Marketing Domination eBook.
The fourth thing is that the eBook includes resources that you would find very valuable when you start delving in the industry of article marketing. With these sources, you will surely find article marketing a breezy industry.
These are just some of the great things about this eBook. Should you decide to purchase the eBook for yourself, you will surely find it to be a worthy investment in just a short time. But if you think that it is too expensive, why not pick up my free ebook that covers all the secrets of affiliate marketing including stealth article marketing techniques instead?
We all have to thank Joshua Spaulding for the unique eBook known as Article Marketing Domination. The eBook itself gives emphasis on the advanced strategies that will surely take any article marketer several huge steps towards financial success. For more details you can visit:- www.profit-pulling-ebooks.com The CEO of article marketing guru company known as Spaulding Marketing Inc. This is an Internet marketing firm that focuses on the provision of marketing services to all small business owners who dream of becoming big in their chosen fields.
There are several superb things about the eBook that are worth mentioning. When it comes to article marketing, keep in mind that the biggest reason why anyone will read your article is for information that will help them. So make sure you include some helpful information and minimize the amount of fluff or padding which is often used to maximize the word count. Once your article is written they will distribute the article for you across thousands of websites across the Internet. By the time you have written and had ten or so articles distributed you will see a huge increase in your backlinks and traffic will build as your website begins to be noted as an authority site by leading search engines.
The first great thing is the authors biography. When you read this portion of the eBook, you will surely be amazed at the biography of Mr. Joshua Spaulding. Spauldings experience in the field of article marketing is more than sufficient to show you just how much of a help his eBook will be to you.
The second great thing is the things Spaulding deems that any article marketer should know. The one thing you can rely on his marketing plans and schemes is the fact that they paid off really well for him. If these brought Spaulding much success, then there is no way that these would not bring you success as well. Just pay attention to the things that you ought to know based on Spauldings personal experiences, and you will definitely notice significant improvement soon enough.
The third great thing concerns the tips on effective article creation and distribution. Article marketing cannot be successful without these at all. For more details you can visit :- www.ebook-creation-toolkit.com You need to employ foolproof tactics in creating and distributing your articles. Remember that unique content is essential when you create your articles. Constant update is also vital. All the tips you need for effective article creation and distribution are discussed in the Article Marketing Domination eBook.
The fourth thing is that the eBook includes resources that you would find very valuable when you start delving in the industry of article marketing. With these sources, you will surely find article marketing a breezy industry.
These are just some of the great things about this eBook. Should you decide to purchase the eBook for yourself, you will surely find it to be a worthy investment in just a short time. But if you think that it is too expensive, why not pick up my free ebook that covers all the secrets of affiliate marketing including stealth article marketing techniques instead?
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